Nic Marson Projects
Fancy Eats app
Fancy Eats targets busy workers—who eat at fancy restaurants—and lack the time or ability to prepare a family dinner.
View Slide Deck
Fancy Eats targets busy workers—who eat at fancy restaurants—and lack the time or ability to prepare a family dinner.
View Slide DeckFancy Eats makes it easy for customers to find and customize items from a menu, then pick-up or have the order delivered.
April 2021 to May 2021
Customers are frustrated with the online experience of their favorite restaurants and either call or cancel their order.
Design an app that allows users to customize orders from their favorite restaurants to pick-up or have delivered.
UX designer designing the Fancy Eats app from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who wanted to order out from a fancy restaurant.
This user group confirmed initial assumptions about Fancy Eats customers, but research also revealed that an inconsistent online experience caused users to abandon their online orders.
Lack of clear steps and organization of content
Allergies or dietary preferences
Unclear scheduling and options for pick-up or delivery
Problem statement:
Chris is a busy working adult with celiac disease who needs a healthy meal to pick up when he has to work late because they won’t have time to prepare a meal at home.
Mapping Chris’s user journey revealed how helpful it would be for users to have a better online menu app.
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Order scheduling was a key user need to address in the designs in addition to accounting for dietary preferences.
The low-fidelity prototype simulated the primary user flow of finding and ordering menu items so the prototype could be utilized in a usability study.
View Lo-fi Prototype
Fancy Eats makes it easy for customers to find and customize items from a menu, then pick-up or have the order delivered.
Unmoderated usability study
United States, remote (each participant went through the usability study in their own home).
Five participants, each completing the study on their own time. Then, each participant completes a questionnaire on their experience privately.
15-20 minutes
These were the main findings uncovered by the usability study:
People want to save their payment information and dietary preferences.
People want more intuitive customization options.
People want to schedule their order for pick-up or delivery.
There were a few actionable insights I came up with from the usability studies. One of these was moving the pick-up / delivery option earlier in the workflow to reduce user confusion.
The hi-fi prototype followed the same “menu item customization” user flow as the lo-fi prototype, and included the design changes made after the usability study.
View Hi-fi PrototypeProvided access to users who are vision impaired through adding alt text to images for screen readers.
Used icons to help make navigation easier.
Used detailed imagery for menu items to help all users better understand the designs.
Impact:
The app makes users feel like Fancy Eats really thinks about how to meet their needs.
What I learned:
While designing the Fancy Eats app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
“The app made it so easy to order from my favorite restaurant! I would definitely use this app the next time I order.”
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need such as multiple language support and audio options.
Thank you for your time reviewing my work on the Fancy Eats app!