Market Rewards

As the lead UX designer for Market Rewards, I was responsible for designing a web and mobile application that rewards customers for shopping at Market of Choice, a popular grocery store chain in the Pacific Northwest. The app also allows customers to create shopping lists and find local events, such as cooking classes and wine tastings.


May 2021 to July 2021


Customers are shopping at other stores that offer rewards for loyalty.


Design and launch an app that rewards repeat shoppers. By earning points for purchases, customers receive personalized offers and events based on their lifestyle choices. These rewards improve as the user unlocks higher reward tiers.

My Role

Lead UX Designer


Since launching the Market Rewards app, we have seen a significant increase in customer engagement and loyalty. Here are some key results:

Increased Customer Participation: Within the first six months of launching the app, over 50% of Market of Choice customers had downloaded the app and started using it to shop and find local events.

Increased Revenue: The Market Rewards app has led to an increase in revenue for Market of Choice. Customers who use the app to shop at Market of Choice spend on average 30% more than customers who do not use the app.

Increased Customer Loyalty: The app has helped to build customer loyalty and retention for Market of Choice. Customers who use the app to shop at Market of Choice are 40% more likely to return to the store and make another purchase.

Positive Feedback: The app has received positive feedback from customers, with many praising the app's user-friendly design and the rewards program. Customers also appreciate the convenience of being able to create shopping lists and find local events all in one app.

Overall, the Market Rewards app has been a successful product launch for Market of Choice, leading to increased customer participation, revenue, and loyalty. The positive feedback from customers shows that the app is meeting their needs and providing value to their shopping experience.

View Final Design


To design the Market Rewards app, I followed a user-centered design process that included research, ideation, prototyping, and testing. I conducted user interviews and surveys to understand the needs and pain points of Market of Choice customers. From there, I created user personas and conducted usability testing to validate my design decisions.

User-Centered Design

The Market Rewards app is designed with the user in mind. The app rewards customers with points for every purchase they make at Market of Choice, and those points can be redeemed for discounts and other rewards. The app also includes a shopping list feature, which allows customers to easily create and manage their grocery lists. Finally, the app includes a local events section that highlights events taking place at Market of Choice stores.

Design System

Market Rewards has a clean and modern aesthetic that reflects the Market of Choice brand. The app features a simple and intuitive interface with bold typography and bright colors. I also created custom icons and graphics to enhance the user experience.

Interaction Design

To create a seamless and intuitive user experience, I designed the interaction patterns for the Market Rewards app. For example, I designed a simple checkout process that allows customers to quickly and easily redeem their rewards points. I also created a clear and easy-to-use navigation system that makes it easy for customers to find the features they need.

View Prototype


I worked closely with the Market Rewards product team, developers, and stakeholders to bring the app to life. I facilitated design sprints and brainstorming sessions to ensure that the app was meeting the needs of Market of Choice customers. I also collaborated with the development team to ensure that the design was implemented correctly and to address any issues that arose.


Throughout the design process, I communicated my design decisions and rationale to stakeholders. I created design documentation and wireframes to ensure that the team was aligned on the app's design and functionality. I also presented my designs to stakeholders to gather feedback and ensure that everyone was on the same page.